Royal Bank promotes Visa card on Go Trains
By Adnews Staff
Toronto-based RBC Royal Bank began an out-of-home campaign on Monday to promote the Avion Visa card to riders of Toronto-area Go Trains. The effort consists of four interior door wraps plus ads on the lower level stair risers in each train car. According to media company Exclusive Advertising, which placed the campaign, these positions have not previously been available for advertising use. The campaign also includes accompanying murals and posters. The creative, developed by BBDO, describes the flexibility of the card. The concept came from M2 Universal.
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