Kellogg Canada begins breakfast battle contest
By Adnews Staff
Kellogg Canada is holding a contest to promote a new meal replacement product aimed at children called Tony's Turboz. The contest, called the "Biggest Breakfast Battle," is being conducted in association with the website Mochasofa.ca. To enter, visitors to the site must submit anecdotes about difficulties they have experienced while trying to eat breakfast. Five stories will be selected by a judging panel and posted on the site. Visitors to the site will then vote for a winner. The grand prize includes service for one week from a personal chef, a breakfast party for ten children with spokescharacter Tony the Tiger, a one-year subscription to any Transcontinental Media magazine for each member of the household, and a year's supply of Tony's Turboz. The contest began on Oct. 24 and will run until Nov. 10.