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BD Medical readies diabetes promotion

Medical technology company BD Medical is preparing a campaign in association with the Juvenile Diabetes Research Foundation called "LiveEasy." The aim of the campaign is to raise funds for diabetes research and to promote BD Medical's history of providing products for the treatment of this disease. During the campaign, the company will sell orange wristbands through a website at <http://www.bddiabetes.ca>, with the proceeds going to the foundation. The efforts will be supported with print and direct mail advertising created by 3H Communications and public relations from Communications Meca.

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