Frigidaire Canada retains Scratch
By Adnews Staff
Home appliance maker Frigidaire Canada has appointed Toronto-based Scratch its agency of record. The firm will handle all of Frigidaire's marketing communications and promotional activity. "Scratch is what a marketing partner should be, namely, an extension of our department," said Stephanie Clarke, marketing manager of Frigidaire Canada. "Their strategic mindset and attention to detail, coupled with out-of-the-box thinking, make them an invaluable asset to my team." The appointment formalizes the existing business relationship between the two companies. Frigidaire has recently participated in several promotions in conjunction with other Scratch clients. Frigidaire is a division of Electrolux Canada.
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