Nintendo retains Henderson Bas
By Adnews Staff
Toronto-based interactive agency Henderson Bas has appointed digital agency of record for Nintendo of Canada, based in Vancouver. Four other unidentified firms were also considered in the video game company's review. Henderson Bas will handle all of the company's interactive work, including its websites and online advertising. "After meeting with a number of agencies, we were impressed by Henderson Bas' strategic approach to interactive communications and their dedication to outstanding creative," said John Azevedo, brand manager for Nintendo of Canada. "They showed incredible passion for our industry, a true understanding of our brand, and they demonstrated their ability to develop breakthrough online campaigns while keeping a focus on ROI."