Sleep Country Canada retains Argyle Rowland
By Adnews Staff
Mattress retailer Sleep Country Canada has appointed Argyle Rowland Communications of Toronto its public relations agency of record. The agency won the account in a competitive process involving an unknown number of additional firms. "Sleep Country Canada chose Argyle Rowland because they showed a clear understanding of our brand and our goals and offered smart, creative solutions to help us achieve them," said Sleep Country president Christine Magee. This is the first time the company has used the services of a PR agency. Argyle Rowland will begin work by developing a national public relations program for Sleep Country. The company has 101 stores in seven regional markets.
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