Martiniboys.com begins street campaign
By Adnews Staff
Draft Toronto has created a new campaign called "Find It" for Web-based city guide Martiniboys.com. The creative promotes the website as the place to find the latest fashionable bars, restaurants, clubs and shows. The campaign began on Aug. 29 in order to coincide with the Toronto International Film Festival. Posters were installed around the downtown core of Toronto on construction hoardings, telephone poles, street lamps and mail boxes. A branded Jeep began touring the city on Sept. 2. A second vehicle will be added on Sept. 12. "The best advertising ideas are often the simplest," said agency president Peter Coish. "The essence of Martiniboys.com is instantly communicated with this idea and its works across a variety of media, from online to print to the street."