McCain Foods to resume Zwak campaign
By Adnews Staff
McCain Foods of Florenceville, NB is preparing new advertising for its Zwak line of fruit beverages. The launch campaign in February consisted of two animated television commercials featuring three spokescharacters called the Zwak Pack, created by Sonar Group and Loopmedia of Toronto. The new effort will use an updated version of this creative. The 30-second commercial will air nationally beginning in September, tied to a contest conducted in association with Lego. This joint promotion, which will also use in-store and online materials, will award one family a trip to California.
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