DreamWorks, McDonald's sign global marketing deal
By Adnews Staff
Film studio DreamWorks Animation SKG and fast food chain McDonald's have signed a two-year worldwide marketing and promotional agreement. Under the terms of the non-exclusive deal, McDonald's will have worldwide promotional rights to new animated properties from DreamWorks. The studio will also create original animation for some McDonald's commercials. The first film that will be associated with the agreement will be "Shrek 3," scheduled for release in 2007. "The broad appeal of our movies, coupled with the reach of the Golden Arches, will enable us to create further excitement and anticipation for our films for millions and millions of people worldwide," said Jeffrey Katzenberg, CEO of DreamWorks.
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