Niagara Fallsview breaks new campaign
By Adnews Staff
Niagara Fallsview Casino Resort of Niagara Falls, ON will begin a new multimedia advertising campaign called "Experience Everything Special" this week. The campaign was created by BBDO Canada and its subsidiary Proximity Canada. BBDO was hired by the company as agency of record in a competitive pitch process earlier this year. The creative shows three playing cards coming to life and leaving the casino to explore the rest of the resort. The Queen visits the spa, the King eats in the restaurant and the Jack watches the entertainment. "One outstanding feature of this campaign is that the featured playing cards appear in all the advertising media, creating a consistent look and feel that really identifies and distinguishes Fallsview," said Aaron Silverberg, senior director of marketing, at the resort. The campaign will run in Ontario and in northeastern New York. It will include newspaper, television, radio, magazine and online advertising, plus direct mail, promotions, bus wraps, billboards, signs at Pearson International Airport and on-site materials. The resort's website has also been redesigned to match the look of the campaign. Media planning and buying are being handled by The Media Company. Public relations for Fallsview are done by OEB International.