Pollution Probe promotes Clean Air Commute
By Adnews Staff
FCB Direct of Toronto has created a campaign to promote the 13th annual Clean Air Commute, an initiative of Pollution Probe. The program is a week-long competition among workplaces in the Greater Toronto Area to reduce the pollutants entering the atmosphere by taking alternative forms of transportation to work. The campaign consists of television, radio, print and cinema ads, along with transit posters, direct mail, workplace information kits, email and Web materials. The promotion will run from June 20 to 24.
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