Lamar retains TransLink contract
By Adnews Staff
Lamar Transit Advertising Canada, formerly Obie Media, has received the licence for transit advertising on TransLink, the transit system operator of Vancouver. The assignment includes all advertising on TransLink buses, trains, SeaBuses and stations from August 2005 to July 2015. The contract also includes an optional five-year extention that would take it through July 2020. TransLink began its agency search in December 2004. Obie Media was the incumbent firm, having held the contract since 1998. Obie Media was acquired by Lamar Advertising in January.
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