Rythme FM promotes arrival of Mario Grenier
By Adnews Staff
LXB Communication-Marketing has created a new campaign for Quebec City radio station Rythme FM promoting its new afternoon show host, Mario Grenier. The campaign consists of three television commercials on TQS, plus print ads in the daily newspapers Le Soleil and Journal de Québec and weekly publications such as the Quebec City insert of Les Affaires and Journal Économique. "The greatest challenge for the agency was to come up with a light, fun and humorous way to announce the addition of Mario Grenier to the Rythme FM team, an approach in tune with the light-hearted tone of his show," said Rythme FM programming director Daniel Plante. "For us, the arrival of Mario Grenier is quite a coup, one that will definitely change the listening habits of our audience." Grenier has been a radio personality in the Quebec City area for ten years, most recently at CHIK 98.9.