Labatt to promote Genuine Honey
By Adnews Staff
Toronto-based Labatt Breweries of Canada has introduced a new beer called Labatt Genuine Honey. The product is an amber lager made with Canadian honey. The beer is being sold in Ontario in cases of 12 and 24 bottles. A marketing campaign consisting of print, outdoor and television advertising will support the product in that province through to the end of the year. The campaign is being handled by Grip.
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