World Wildlife Fund promotes CN Tower stair climb
By Adnews Staff
World Wildlife Fund Canada has begun a campaign to promote its 15th annual Canada Life CN Tower Stair Climb. The event, which will take place on April 21 and 23, will raise funds to support the conservation of biological diversity and the sustainable use of natural resources in Canada. The campaign consists of brochures, posters, recycling bins, Web banners and print ads created by FCB Direct of Toronto. In addition, a radio and a television public service announcement have been produced, by Standard Radio and CTV respectively.
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