Bridgestone to sponsor Grand Prix of Canada
By Adnews Staff
Tire maker Bridgestone/Firestone Canada of Mississauga has signed a two-year sponsorship agreement making it the official tire of the Grand Prix of Canada Formula One race in Montreal. The agreement will give the company on-site signage the right to use the Grand Prix of Canada logo in its promotional materials. Bridgestone will also be the presenting sponsor of Open House Day at the circuit before the race. "Bridgestone has a long-time involvement in motorsports, including a worldwide on-track sponsorship package that provides visibility for the Bridgestone brand at the 19 Grand Prix events throughout the world," said Michael Sigillito, the company's director of consumer tire marketing. "The sponsorship agreement with the Canadian Grand Prix is certainly an attractive complement to our motorsports portfolio."