MC Direct gets more Royal Bank credit card work
By Adnews Staff
MC Direct of Toronto has been assigned the Canadian launch of the Starbucks Duetto Visa Card. This card is a joint initiative of RBC Royal Bank and coffee company Starbucks. Users of the card will receive loyalty points that can be redeemed for Starbucks products. MC Direct has created card designs, point-of-sale materials, welcome kits and application forms. MC Direct has provided direct marketing communications for Royal Bank credit cards for six years.
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