Spider Marketing rebrands itself
By Adnews Staff
Toronto-based marketing agency Spider Marketing Solutions has undertaken a rebranding effort. The company, which opened a year ago, has redesigned its logo, marketing materials and website. Since its launch, the agency has moved offices and acquired a new president; Rico DiGiovanni, previously of Capital C and Marketing Drive. The founding president, Christine Ross, has moved to the position of managing director. According to the agency, the rebranding is part of an overall agency expansion in the wake of new investment by Michael Preston and Leo Slocombe of Mosaic Group. This expansion will include new staff and further development of its marketing techniques. The agency's clients include the Ontario Lottery and Gaming Corporation, Starbucks and Johnvince Foods.