Subway holds online sandwich building contest
By Adnews Staff
Venture Communications of Calgary is currently conducting a contest called "Way to Dough" for sandwich chain Subway in Alberta, Saskatchewan, northeastern Ontario and Atlantic Canada. Players of the online contest, located at <http://www.waytodough.com> construct a custom sandwich in order to win prizes of food or cash. The effort is intended to increase traffic at the 650 participating restaurants and raise awareness of the brand. It is being supported by two television commercials, three radio ads and in-store materials, also created by Venture. This is the fourth in a series of online contests Subway has conducted. It began on Jan. 10 and will run until Feb. 28.
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