McNeil wraps drug store to promote Tylenol
By Adnews Staff
McNeil Consumer Healthcare is advertising its product Tylenol Ultra Relief with a collection of large format ads applied to the exterior of a Shoppers Drug Mart store in Toronto. The campaign, created by MAD Marketing + Design of Toronto, consists of large vertical and horizontal banners on the outside walls of the store, plus in-store shelf displays, counter units, floorstands, endcap displays and a national full page ad in the free-standing insert Shop & Save. According to the agency, this is the first time a Shoppers Drug Mart has been wrapped to promote a product in this way. The banners were installed at the store, located at the intersection of Woodbine and O'Connor, on Feb. 5. They will remain for three weeks.
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