LXB prepares campaign for Montreal Sacre-Coeur Hospital Foundation
By Adnews Staff
LXB Communication-Marketing of Montreal has signed on to provide advertising and other marketing support for an upcoming fundraising campaign by the Montreal Sacré-Coeur Hospital Foundation. The agency began by developing a new logo for the foundation based on the existing logo of the hospital, and the tagline, "Give today… for a better tomorrow." The firm also handled an in-house display campaign last year to raise awareness among hospital employees and visitors of the new image. When the fundraising campaign begins later this year, LXB will produce print, billboard and television ads for the foundation. The agency will also manage media planning and buying.
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