CV Marketing Research changes name to Sensus Research
By Adnews Staff
Marketing research firm CV Marketing Research of Vancouver has changed its name to Sensus Research as part of an overall rebranding effort that began a year ago when the firm came under new ownership. This effort also includes a new logo consisting of three spheres in a triangle, representing the company's approach to its business: "know your market," "know your customer" and "know your brand." Services offered by the firm include customer profiling, customer relationship tracking, new product research, new market research, brand performance measurement and customer experience measurement.
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