LXB creates poster campaign for Quebec Winter Carnival
By Adnews Staff
LXB Communication-Marketing of Montreal has created a poster campaign called "The Carnival Is Firing Up!" for the Mr. Christie Quebec Winter Carnival. The Quebec City-area event, now in its 51st year, will run from Jan. 28 to Feb. 13. This is the second year LXB has handled this assignment. The campaign will run on inventory from Viacom in Montreal and Quebec City through to the end of the carnival. The campaign will also make use of advertising panels from Zoom Media designed to resemble emergency boxes containing party supplies.
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