Dairy Farmers release skateboarding farmers commercial
By Adnews Staff
The Toronto-based Dairy Farmers of Canada-Ontario has released a new television commercial called "Skater," created by BBDO Toronto and produced by The Directors Film Company. In it, a group of dairy farmers perform skateboard tricks around a farm. Like last year's "Hip Hop Farmer" ad, this commercial is aimed at young people. "We think our new ad is going to be a real hit with Ontario teens," said Roberta Jessup-Ramsay, the organization's director of marketing. "Showing farmers skateboarding and doing cool tricks on a farm is unexpected and funny. Teens know milk is good for them. These ads aim to build a fun image for milk that teens can relate to." Thirty- and 60-second version of the ad will air in Ontario from Jan. 10 to April 10. The 60-second ad will also run in theatres for four weeks, beginning on Feb. 21. A two-minute version of the commercial with a special "director's commentary" will be hosted on the Web at <http://www.milkskater.ca>.