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Ikea Canada retains MindShare for media work

Furniture retailer Ikea Canada has appointed MindShare Canada of Toronto its media agency of record. The firm will handle Canadian media planning and implementation for the chain. "MindShare demonstrated that they have the resources and experience to optimize the value of our media investments," said Nandini Venkatesh, marketing manager of Ikea Canada. "We see MindShare as an important partner with the creativity and leverage to help us continue to grow our business." This work was previously handled by Carat.

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