Northern Lights creates two campaigns for Columbia House
By Adnews Staff
Northern Lights Direct Response Television of Toronto has created two direct response campaigns for Columbia House of New York. The campaigns, which consist of television commercials and websites, promote the Collector's Edition DVDs of the television series Gunsmoke and Hogan's Heroes. The commercials are being tested on national and regional cable in the US. Media buying is being handled by Koeppel Direct of Dallas, TX.
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