HILTON TORONTO RETAINS VLPR
By Adnews Staff
The Hilton Toronto hotel has retained VLPR, also based in Toronto, to conduct a public relations program intended to increase the visibility of the hotel. "We selected VLPR for its excellent reputation, commitment to its clients, and strong references," said Hilton Toronto general manager Armin Schroecker, "Moreover, VLPR's expertise in the arts and entertainment field brings a refreshing and innovative perspective." VLPR specializes in PR for arts and entertainment clients. Its other clients include the Corporation of Massey Hall and Roy Thomson Hall, Soundstreams Canada, Cisco Systems Toronto Bluesfest and The Songwriters Association of Canada.
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