FISHERGIRL RETAINS SACKE & ASSOCIATES
By Adnews Staff
FisherGirl of Milton, ON, has appointed Sacke & Associates of Toronto its North American public relations agency of record. FisherGirl manufactures and markets fishing gear and apparel for women. Sacke will seek to raise consumer awareness of the firm's products and promote angling to women. "Building and expanding key relationships for FisherGirl with consumer, trade and business news media is key," said agency president John Sacke. "We will be working closely with FisherGirl to help women and children 'catch the passion' for the outdoors and healthy living." At press time, no details were available regarding the circumstances under which Sacke won this account.
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