LA SENZA HOLDS ONLINE HOLIDAY FASHION SHOW
By Adnews Staff
Lingerie retailer La Senza of Montreal released a Holiday Lingerie webcast yesterday in association with Sympatico.MSN.ca. The presentation consists of a fashion show in English or French of the company's products at <http://fashionshow.lasenza.com>. Viewers of the show can click on images of the items to purchase them immediately. The video footage comes from a television program called "Lingerie Goes Live" produced by The Fashion Television Channel which aired on CityTV on Nov. 29. "Consumers are increasingly sophisticated in how they shop on-line," said La Senza president Laurence Lewin. "La Senza continues to evolve its technological capabilities to enhance our customers shopping experience. The webcast can also be viewed as a live catalogue to reach more customers during the busiest shopping period."