NASCAR AND CASCAR FORM MARKETING AGREEMENT
By Adnews Staff
The National Association for Stock Car Auto Racing and the Canadian Association for Stock Car Auto Racing have reached a multi-year operational and marketing agreement intended to increase Canadian fan interest in stock car racing. "NASCAR will lend expertise to help grow Canada's only national stock car series," said George Pyne, chief operating officer of NASCAR. "NASCAR's alliance with CASCAR, which complements our partnership with TSN, will help attract new fans to our sport and bring new opportunities to sponsors and licensing partners." The organization formed NASCAR Canada in association with specialty TV channel TSN earlier this year to handle marketing and promotion of the series in this country.
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