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IZAKAYA HIRES HOLMES & LEE

Toronto-based Holmes & Lee has been hired by Ascari Restaurant Group of Toronto to handle the upcoming launch of a new Japanese restaurant chain called Izakaya. The chain's first location will open in downtown Toronto in the spring of 2005. Other restaurants are planned for large markets in Canada and the US. The concept is based on the Japanese ramen noodle shop. Holmes & Lee will develop an identity for the brand, including logo design, advertising, promotion and Web site construction. "The Izakaya concept is one that we believe is very unique in a very competitive environment," said Ascari president Erik Joyal. "We have chosen Holmes & Lee to help us at launch, to help us get it right the first time, then help grow at a measured pace."

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