TELUS MOBILITY BREAKS HOLIDAY CAMPAIGN
By Adnews Staff
Wireless telecom company Telus Mobility of Toronto will begin a new campaign for the holiday shopping season today. Using animal imagery similar to its last several campaigns, the new effort will include television, billboard, print and transit. The creative will promote a number of handsets, calling plans and special offers. This year the campaign uses a chameleon as its spokescharacter. Stuffed toy chameleons will be sold by Telus during the holiday season to raise funds for several charities, including Big Brothers, Big Sisters, the Canadian Cancer Society, the Children's Wish Foundation, the Foundation Fighting Blindness and Leucan. The Telus animal campaign was created by Taxi of Toronto.
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