BIC READIES INCREDIBLY CREATIVE PROGRAM
By Adnews Staff
Bic will begin a national program called "Be Incredibly Creative" on Nov. 19. The intention of the program is to get children in grades three to six interested in creative writing. The company is readying a Web site at <http://www.beincrediblycreative.com> from which teachers can download classroom materials intended to help students learn to write sentences, paragraphs, letters, short stories, articles and poems. According to Bic, these materials were created in consultation with an advisory board of elementary school teachers. Participating schools can win $2500 to spend on supplies, while students can win Indigo gift certificates. Public relations for the initiative are being handled by Harbinger Communications of Toronto.