INCENTIVE MARKETING ASSOCIATION COMES TO CANADA
By Adnews Staff
A new organization called the Incentive Marketing Association - Canada will launch on Nov. 17 in Toronto. Its goal is to "aid in the revitalization of the Canadian incentive industry." The group will pursue this aim with seminars, a Web site at <http://www.imacanada.ca>, partnerships and trade shows. The association is an offshoot of the US-based Incentive Marketing Association. It will seek to raise awareness in the corporate community of the use of incentive programs to motivate stakeholders.
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