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ENTIS READIES PERFORMANCE MAGAZINE

Entis Communication of Mississauga will debut a new lifestyle consumer publication called Performance Magazine on Dec. 7. Aimed at supporters of the arts and live theatre, the first issue will be delivered to the homes of 90,000 Globe and Mail subscribers. "There is a gap that exists in the mass market directed at the 35 plus consumer with high disposable income who is predisposed to the arts and culture lifestyle," said magazine publisher Joe Marino. "The success of the in-theatre edition of Performance Magazine over the past several years within the confines of live venues such as the Hummingbird Centre and Roy Thomson Hall has encouraged us to extend the brand."

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