DOUG AGENCY WINS EXTREME PITA ACCOUNT
By Adnews Staff
Doug Agency of Toronto has been appointed agency of record by fast food chain The Extreme Pita, based in Mississauga. The agency will handle national brand advertising and strategic development. "Our goal is to put a stake in the ground with a motivating message to health-conscious fast food consumers," said agency president Doug Robinson. The franchise chain put out a request for proposals in August, leading to a review of an unknown number of contending agencies in September. Doug Agency clients include Grolsch, Sleeman, Clarica, York University, Budget Car Rental and Krups.
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