OTIS SAUTER LEGER CHANGES NAME TO OSL
By Adnews Staff
Advertising agency Otis Sauter Leger & Partners has changed its name to OSL Marketing Communications. The various divisions of the firm have been consolidated under this umbrella brand. The direct marketing division Continuum Relationship Marketing has been renamed OSL Direct. The Internet division Periscope has been renamed OSL Interactive. "The ability to change, grow and evolve is key to surviving in the business world, and we're pleased to announce we've taken the next step in our company's evolution," said Mike Duncan, the agency's managing partner. OSL has approximately 120 employees in Toronto, Montreal and Chicago.
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