HMV READIES SHREK 2 PROMOTION
By Adnews Staff
Music and video retailer HMV is preparing a national in-store promotion for the Nov. 5 release of the movie "Shrek 2." On that day, the 102 HMV stores in Canada will change the colour of their logos from pink to green. According to the company, this initiative is the first of its kind in Canada. In addition, posters and banners for the movie will be installed in each store, while employees will wear green shirts and false ears. The chain's flagship store in downtown Toronto will open at midnight on Nov. 4. A promotional worker in a Shrek costume will greet customers, the first 250 of whom to buy the movie will also receive a mounted "Shrek 2" poster. "Shrek 2" was produced by DreamWorks.
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