WILCOX GROUP RETAINED BY PRISZM
By Adnews Staff
Toronto-based Priszm Canadian Income Fund has hired Wilcox Group, also based in Toronto, as its national public relations agency of record. Priszm operates 470 fast food restaurants in Canada; 413 KFC locations and 57 combination locations consisting of a KFC, a Pizza Hut and a Taco Bell. Wilcox will lead public relations and communications initiatives for the company nationally. The agency will also seek to raise the profile of Priszm's senior management through the print and broadcast media, particularly that of chairman and CEO John Bitove.
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