VANCOUVER OLYMPIC COMMITTEE SIGNS BELL CANADA
By Adnews Staff
The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games has signed Bell Canada as its national communications sponsor. As part of the $200 million agreement, Bell will contribute $90 million in cash, $60 million in equipment and services and $50 million in marketing. The agreement will last until 2012. It includes the Canadian Olympic Team sponsorship rights for 2006, 2008 and 2012. The Olympic Games are "the perfect platform to enhance Bell's brand as the leading national provider of communications services," said Michael Sabia, president of Bell Canada. "We have taken a strategic decision to make the Olympic Games a centrepiece of our marketing program for the next eight years."
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