BEST BUY PROMOTES STRESS-FREE SHOPPING
By Adnews Staff
Best Buy Canada of Burnaby, BC will hold a one-day public relations event at Union Station in Toronto on Oct. 29 to promote online shopping through <http://www.bestbuy.ca> as a stress-free option. Organized by Inventa of Vancouver, the effort will include massage therapists, new age music, tai chi demonstrations and computers displaying the BestBuy.ca Web site. Branded hand massagers and stress balls will also be distributed to pedestrians. For four days after event Best Buy will deploy promotional workers in Toronto, Edmonton, Winnipeg and Calgary to distribute hand massagers and stress balls at coffee shops with wireless Internet connections. The workers will also direct consumers into the coffee shops to have a massage and visit the Web site.