MAIL BOXES ETC. BREAKS RADIO CAMPAIGN
By Adnews Staff
The Norman Agency of Toronto has created a national campaign for Mail Boxes Etc. of Oakville, ON. The six-week campaign, which will break today, promotes Mail Boxes Etc.'s document-printing service for small businesses. The two radio commercials describe the company as a place that prints business documents "the first time and on time." The ads feature two characters called Dave, a small-business owner, and Steve, a Mail Boxes Etc. owner. Media planning and buying for the campaign was handled by Daniels Media Services of London, ON.
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