RETHINK ASSIGNED FUTURE SHOP ADVERTISING
By Adnews Staff
Best Buy Canada of Burnaby, BC has assigned creative advertising for the Future Shop retail chain to Rethink of Vancouver. Bensimon Byrne and Zig of Toronto were also considered. Recently Best Buy hired The Media Company to handle media buying for Future Shop and the Best Buy retail chain. Doner Canada previously held both the Future Shop creative and media accounts. Doner did not participate in the review. Doug Champion, director of advertising for Best Buy and Future Shop, said Rethink's first work will be for the next holiday season. Creative for Best Buy in Canada is adapted from work created by the company's in-house agency in the U.S.
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