ROGERS RELEASES SHOPPING MAGAZINE
By Adnews Staff
Les Editions Rogers Media, a division of Rogers Publishing, will release an English-language version of shopping magazine LouLou today. The French-language edition of the magazine was released on Friday. In addition to national English and French editions, Toronto and Vancouver versions of the magazine have also been published. The magazine is aimed at women 18 to 35. It covers fashion, beauty and lifestyle products. The magazine will be published three times this year, eight times next year and ten times in 2006. Its expected circulation will be 100,000 copies in English and 60,000 in French. Advertisers appearing in the launch issues include L'Oréal Canada, Procter & Gamble, Gap, Tommy Hilfiger, Revlon, Browns, mac & jac and Apple. Public relations for LouLou are being handled by Apex Public Relations of Toronto.