FERNLEA FLOWERS PROMOTES WINTER GARDENING
By Adnews Staff
Fernlea Flowers of Toronto has begun an ad campaign to promote its "Winter Garden Collection" of flowers that bloom from mid-September to May. Television advertising will run for three weeks in the Do It Yourself Network in the U.S. and on The Weather Network in Canada. The 30-second animated ads demonstrate the hardiness of the company's Icicle Pansies. Print ads will run in Canadian House & Home, Gardening Life, Better Homes & Gardens and House & Garden magazines. This creative depicts two snowmen, one in black and white and one in colour surrounded by flowers. Web-based and retail materials will also be used in the promotion. The creative and media buying were handled by Fernlea. Public relations are being handled by Stark Communications of Toronto.