MOLSON INTRODUCES NEW ULTRA PACKAGING
By Adnews Staff
Montreal-based Molson introduced new packaging for reduced carbohydrate beer Molson Ultra last week. The 250 mL cans were designed by Pigeon Branding & Design of Montreal. In Quebec the cans will be distributed in four-packs, while in Ontario and western Canada they will be distributed in eight-packs. Eight-packs will also go into distribution in New Brunswick and Nova Scotia later this month. Previously the beer was sold only in bottles.
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