MAXXIUM BEGINS ALBERTA SPRINGS RYE CAMPAIGN
By Adnews Staff
The Media Company and Viacom have developed an out-of-home advertising campaign for Maxxium Canada to promote Alberta Springs Rye. The campaign began running in London, ON last month, depicting Alberta Springs as a reward for do-it-yourselfers. The billboards, located near hardware stores, have partially-built decks attached to them. The copy reads, "A larger deck means less mowing." The words "Well deserved" are displayed underneath a picture of the rye bottle. The campaign will run through August.
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