YAK COMMUNICATIONS RETAINS INTERNET MARKETING
By Adnews Staff
Toronto-based Telecommunications service provider Yak Communications has hired Internet Marketing of Princeton, NJ to create Web-based marketing for its products and services. According to Charles Zwebner, president of Yak, the agency will handle media planning and buying, "search marketing" and other promotional initiatives. The agency was hired through a referral. Internet Marketing's first project for Yak will be a campaign for the September launch of a service called WorldCity VoIP. Public relations for Yak in Canada are handled by The Communications Group of Toronto.
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