QUILLER & BLAKE OPENS FEMALE MARKETING DIVISION
By Adnews Staff
Toronto-based Quiller & Blake Advertising has established a new female marketing division called F.E.M. The unit will serve consumer and business-to-business clients whose primary demographic is women. The division consists of female creative staff, strategists, media specialists and account managers. "Launching F.E.M. and its unique marketing model is a strategic move aimed at more effectively reaching the decision-making consumer," said F.E.M. vice-president and general manager Emily Spensieri. "More women than ever are influencing household purchases, even in areas traditionally dominated by males, such as automobiles, computer and electronics."
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