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VANCITY HIRES TBWA

By Adnews Staff

VanCity Credit Union has appointed TBWA\Vancouver its new advertising agency of record. The credit union began an agency review in April as part of a regular review of advertising strategy. Incumbent Grey Worldwide, which had held the account for 27 years, participated in the review. Other finalists included DDB Canada and Hamazaki|Wong. VanCity representatives said that despite a rewarding partnership with Grey Worldwide, it decided to go with a new firm and a fresh perspective.

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